How Much Does a Business Website Cost in 2026

"How much does a website cost" comes up in nearly every first call with a client. The answer is always: it depends, though almost nobody wants to hear that. So instead of dodging the question, let's break it down: what actually drives the price, which costs nobody mentions upfront, and how to avoid getting talked into a quote that looks cheap but isn't.

How much does a website cost: starting ranges

Prices vary a lot depending on who builds the site and what it needs to include. Based on our own work, here's roughly what you'll see:

• Landing page (one page, one goal, like booking a consultation): around 3,000 to 8,000 PLN (roughly 700 to 1,850 EUR)
• Company website (several to a dozen or so pages: services, about, contact, blog): a few thousand up to around 15,000 PLN
• Online store: from around 15,000 up to several tens of thousands of PLN, depending on the number of products, integrations, and features

These ranges are for a custom project built by an agency or freelancer, not a 200 PLN template stuffed with content in an afternoon. That path exists too, you just need to know what you give up.

What actually drives the price

Scope and number of pages

More pages mean more work: design, writing, testing. A five-page site is a different budget than a twenty-page site, even if they look similar at first glance.

Custom design or template

A template is cheaper because someone already designed it, but it rarely stands out and can't flex once you need more than a color and logo swap. A custom design costs more because someone actually sits down and figures out how your site specifically should look and work, not a generic site.

Special features

A contact form is standard. But add a pricing calculator, a booking panel, a CRM integration, or payment processing, and each of those is extra developer time. A store with warehouse integration or invoicing is a completely different scale of work than a store with ten products added by hand.

Content and visuals

Who writes the copy? Who takes the photos? If the client supplies finished materials, the cost drops. If the agency has to write copy from scratch, run a photoshoot, or design graphics, that becomes its own line item, sometimes bigger than the build itself.

The provider's experience

A junior freelancer, an experienced freelancer, and an agency with a full team are three different price levels and three different risk levels. A cheaper quote often means fewer test rounds, fewer post-launch fixes, and no support when something breaks six months down the line.

Hidden costs almost nobody mentions

The build price isn't the end of the spending. In practice you'll also have:

Item	Approximate yearly cost
Domain	50-150 PLN (roughly 12-35 EUR)
Hosting	200-1000+ PLN, depending on traffic and site type
SSL certificate	usually included in hosting
Plugin/theme licenses	0-1000 PLN
Maintenance and updates	100-500 PLN per month, if outsourced
New content	depends on your needs

The biggest mistake we see: a client pays once for the build and assumes that's it. But a site left without technical care starts breaking down after a year or two: plugins stop updating, the contact form stops sending emails, pages load slower. Ask your provider upfront what maintenance costs, before you sign a contract that only covers the build.

When it's worth paying more

The cheapest option doesn't always pay off, but that doesn't mean you should always overspend either. A bigger budget makes more sense when:

• The site needs to actually generate sales or leads, not just exist because a company "needs a website"
• Competitors in your industry already have polished sites and a weak brochure page will stand out for the wrong reasons
• You plan to grow the site over time: adding pages, a blog, a store, so you need a solid technical foundation
• Timing matters to you: a good agency delivers on the agreed date, while a freelancer working evenings can slip past deadlines

On the other hand, if you need a simple brochure site right now to point Google Ads or Instagram traffic somewhere, there's no reason to order an elaborate platform for tens of thousands of PLN. The budget should match the goal, not your ambitions.

How to compare quotes without comparing apples to oranges

Two quotes for a "company website," one at 4,000 PLN and one at 12,000 PLN, can differ in everything except the page count. Before deciding, ask directly:

1. Is this a custom design or a ready-made template?
2. Who writes the copy and makes the graphics, and is that included in the price?
3. What does hosting, the domain, and maintenance cost after launch?
4. How many revision rounds are included, and what happens if you need more?
5. What's the delivery timeline, and what happens if it slips?
6. Who owns the code and data once the collaboration ends?

That last point matters more than it seems. It happens that a site gets built under the provider's own account, and once the collaboration ends, the client doesn't have full access to it. Always get this settled in writing before the project starts.

How long a website takes to build, and how that relates to price

A simple landing page usually takes 1-2 weeks. A company website with a dozen or so pages typically takes 3-6 weeks, counting from when the visual design is approved. An online store, especially with integrations, can take 6-10 weeks. A shorter timeline for the same price usually means fewer test rounds or work on a ready-made template, so it's worth asking exactly what's included in that timeline.

Frequently asked questions

Is it worth building a website yourself with a site builder to save money?

A site builder (Wix, Squarespace, and similar) makes sense for a very small budget and a simple brochure site. Limitations show up once you need more pages, integrations, or the site has to scale with your business. At that point, the cost of rebuilding it from scratch can end up higher than if you'd commissioned a professional build from the start.

Does a cheaper quote always mean lower quality?

Not always, but it usually means a smaller scope of work: fewer design options to choose from, fewer revision rounds, no support after launch. It's worth checking exactly what's included in the price before comparing two quotes on the bottom line alone.

How much does refreshing an old website cost compared to building a new one?

It depends on how much of the current site can stay. A visual redesign on an existing structure tends to be cheaper than building from zero, but if the underlying technology is outdated, it's often cheaper and faster to build a new site than to patch the old one.

Does the price depend on the industry?

The industry itself doesn't affect the price much, what matters is the feature scope. But some industries (like healthcare or finance) require extra elements: GDPR consents, terms and conditions, security measures, which raises the cost.

If you're wondering how much a website will actually cost for your business, the simplest way to find out is to run the numbers on your specific case, not on ranges from an article. At DOPEST.studio we design company websites and stores matched to your budget and goal, without padding the scope with features nobody will use.