DOPEST.video7 min read
How to Write a Video Ad Brief Without Wasting Time
What a good video ad brief needs: goal, audience, channel, tone, and budget. A ready-to-use question list and a template you can copy.
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DOPEST.video: video production for ads, brand films and social media content
A production team that writes the script, shoots and edits. Videos people watch to the end, and call you after.
An ad film doesn't need a TV-campaign budget to make an impression. It needs a good idea, good light, and an edit that holds attention. At DOPEST.video we handle all three ourselves, so nothing gets lost between an agency, a production house and an editor.
We shoot spots for online ads, brand films for your website and sales presentations, and series of short clips for Instagram, TikTok and YouTube. We also run product and brand photoshoots, so your website and catalog look consistent with the video.
We work closely with DOPEST.studio: every video is made with its destination and the campaign it will drive in mind. You get files formatted for every channel, ready to publish.
What we do
- 01
Ad spots
Short films for online and TV campaigns. From script to final versions in 16:9, 9:16 and 1:1 with captions.
- 02
Brand films for businesses
A film about your company, product or service for your website, presentations and trade shows. Shows people, place and process, not just a logo.
- 03
Social media content
Series of short clips shot in a single day. A dozen or more posts from one session, consistent style, a publishing schedule.
- 04
Photoshoots
Product, brand, food and event photography. For your website, store, catalog and social profiles.
- 05
Product and food videos
Macro shots, motion, detail. Content for stores, digital menus and product campaigns.
- 06
Editing and post-production
Editing, color grading, sound, text and graphic animation. Also for footage you shot yourself.
How we work
- 01
Brief and concept
We ask where the film will run and what the viewer should do after watching. We propose a concept and script for approval.
- 02
Preparation
Locations, actors or your own team, equipment, schedule. We plan the shoot day hour by hour so it doesn't waste your time.
- 03
Shoot day
Crew, light, sound. We shoot everything the script called for, plus extra footage for social media.
- 04
Edit and delivery
First cut within one to two weeks. Two rounds of revisions included. Files delivered in formats for every publishing channel.
Who it's for
- Companies that want to show their team and process, not just an offer
- Product brands building online sales
- Restaurants, hotels and food businesses that need food footage
- Marketing teams that want regular content without an in-house crew
- Developers, manufacturers and industrial companies with an offer that's hard to describe in words
Frequently asked questions
How much does an ad video cost?
A short social media spot with a one-day shoot starts at a few thousand PLN (roughly EUR 700 and up). A brand film with actors, multiple locations and post-production usually runs ten to several tens of thousands of PLN (about EUR 2,300 to 10,000+). We quote after the brief, broken down by stage.
How long does video production take?
From brief to finished film usually takes 3 to 6 weeks. The simplest social media content ships in 2 weeks. Timeline mostly depends on location and people availability on your side.
Do you write the script?
Yes. Script, storyboard and voiceover copy are part of the work. You can also bring your own idea, and we'll help refine it for the chosen channel.
Do you shoot outside Poland?
Yes, we shoot in Poland and abroad. Travel costs are added to the quote once the location is confirmed.
What formats will I get the video in?
Standard delivery is 16:9 for your website and YouTube, 9:16 for Reels, TikTok and Shorts, and 1:1 for feed. We add a captioned version for each format. Other formats on request.
Can I order just the editing?
Yes. We edit and color-correct footage shot by clients, including phone footage. It's often a good first step before a full production.
From the blog
All posts →DOPEST.video8 min read
How Much Does a Commercial Video Cost? Real Price Ranges
See what goes into commercial and brand video pricing, what the real budget ranges look like, and where to save money without hurting quality.
Read more →Have an idea for a video? Or just a goal?
One sentence about what you want to show is enough. We'll reply with a concept and a price range.
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